May 16, 2012 9:41 AM • Log In • REGISTER
MARKET WATCH:

Small Business

For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows? When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

Read More »
Barbara Burrell (Photo by Quantrell Colbert)

Entrepreneurs Conference: Food Truck Owner’s 5 Keys to Selling Without a Store

No Store, No Problem: Food-truck entrepreneur Barbara “Sky” Burrell shares her strategy to rev up…

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Your Career

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Overtime Overkill: Why It’s OK to Leave Work On Time

Overtime can sometimes be necessary, but it’s never good to overdo it. Here’s why it’s…

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Despite a high unemployment rate and a job outlook that's still not at its best, there are still jobs that employers are struggling to fill. Take a look at jobs that are in demand and waiting for the right candidate to fill them.

5 In-Demand Jobs Employers Are Struggling to Fill

From salary to qualifications, check out top occupations companies want to fill with the right…

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How To…

For aspiring actors trying to get their foot in the door, casting calls can be a daunting experience. Sure, you know the basics (i.e. memorize your lines, know your character), but do you really know what impresses those all-powerful casting directors? Take note from industry veteran Tracy “Twinkie” Byrd, known for casting such notable movies as Stomp the Yard, Notorious, and Whitney Houston’s final film, Sparkle. With over 10 years in the business, Byrd has helped launch countless careers, including Laz Alonso [Jumping the Broom, Avatar], Michael Kenneth Williams [Boardwalk Empire], and, if you follow these tips closely, you could be the next star in the making to go from the casting couch to the big screen. —Aliya Ewing

Twinkie Byrd’s 5 Tips on Making it As an Actor

Discovering stars like Laz Alonzo and Columbus Short, Sparkle casting director Tracy “Twinkie” Byrd shares…

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For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows? When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

Read More »

Your Money

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Auto Insurance Myths and Reality

Auto insurance coverage can be costly. The average annual expenditure for auto insurance came to…

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Powered Up

Experience has taught Joe A. Gilbert, a portfolio manager at Integrity Asset Management, to be…

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Lifestyle

Real Housewives of Atlanta's Cynthia Bailey (Image: Bravo TV)

Real Housewives of Atlanta’s Cynthia Bailey Talks TV Drama, Business of Fashion

Cynthia Bailey, reality TV star, mother and model, discusses a brand that’s more than TV…

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DawnTeyonnahParris

Mad Men’s Token Black Character?: Teyonah Parris Becomes First African American in Ad Office

Actress talks how she got the role, what it means and why she’s not just…

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