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Posts Tagged ‘advertising’

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My Beef With Black Business

Written on 30 Jul, 2009 at 11:40 in Blogs | viewed Viewed 2,438 times times | 23 Comments
My Beef With Black Business

Our businesses leave BE and other black media hanging. When Forbes, Business Week or The Wall Street Journal overlooks our contributions, we can depend on BE to showcase them. This magazine also teaches us how economic trends affect our community.... (Continue reading)

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Social Networking for Business Intelligence

Written on 22 May, 2009 at 10:34 in Entrepreneurs | viewed Viewed 1,563 times times | 4 Comments
Social Networking for Business Intelligence

Real estate agents use social media networks like Twitter to get into the minds of home buyers and sellers, and the National Football League has used MySpace and Facebook to learn intimate details about their potential recruits. Call it “spying,”... (Continue reading)

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Five Ways to Attract New Customers

Written on 3 Mar, 2009 at 10:37 in Entrepreneurs News | viewed Viewed 4,182 times times | 8 Comments
Five Ways to Attract New Customers

The airlines are full, cruise ships packed, and best restaurants still only available by reservation. That means someone is spending money, albeit selectively. Yet, you say, your new client pipeline is empty and your current customers are spending less?... (Continue reading)

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Advertising to Black Communities

Written on 14 Jan, 2009 at 10:48 in Business News | viewed Viewed 1,284 times times | 6 Comments
Advertising to Black Communities

radio_one_logoHow will President-elect Barack Obama’s ascension to the highest office in the land impact the perception of African Americans? It’s a question blacks and even Americans of other races have been grappling with since Obama first gained momentum on the campaign.... (Continue reading)

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Study Finds Racial Bias in Advertising Industry

Written on 8 Jan, 2009 at 11:55 in Diversity News | viewed Viewed 2,501 times times | 8 Comments
Study Finds Racial Bias in Advertising Industry

A new study released today on the advertising industry’s history of racial bias found that, compared with the overall labor market, the racial pay gap in advertising is more than twice as large as it was 30 years ago. “Research... (Continue reading)

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Obama's Advertising Strategy

Written on 9 Oct, 2008 at 7:42 in Politics | viewed Viewed 328 times times | 0 Comments

African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his... (Continue reading)

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Attack Ads Lead up to Second Presidential Debate

Written on 6 Oct, 2008 at 11:25 in Politics News | viewed Viewed 66 times times | 0 Comments

While the presidential candidates gear up for the second debate Tuesday evening at Belmont University in Tennessee, arrows are flying from one candidate’s camp to the other in the form of speeches, e-mails, videos, and commercials that question their opponent’s... (Continue reading)

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How to Integrate your Website with Traditional Advertising

Written on 8 Sep, 2008 at 10:42 in Start-Up | viewed Viewed 2,130 times times | 16 Comments
How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration," or the synchronization of a company's Website with the rest of its advertising mechanisms.... (Continue reading)

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Obama's Advertising Strategy

Written on 28 Jul, 2008 at 9:30 in Politics News | viewed Viewed 167 times times | 0 Comments

African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his... (Continue reading)

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Just Because You Build It…

Written on 19 Jun, 2008 at 9:25 in Start-Up | viewed Viewed 444 times times | 2 Comments
Just Because You Build It...

They flock to your Website in droves, looking for the latest information on a certain topic and hoping to find what they're looking for. Either they get moving on to the next stop in cyberspace or they make contact about... (Continue reading)

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