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	<title>BLACK ENTERPRISE &#187; advertising</title>
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	<link>http://dev2.blackenterprise.com</link>
	<description>Your Ultimate Source for Wealth Creation</description>
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		<title>The Boomerang Effect</title>
		<link>http://dev2.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect/</link>
		<comments>http://dev2.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:57:05 +0000</pubDate>
		<dc:creator>Tamara E. Holmes</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=48773</guid>
		<description><![CDATA[Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri &#038; Skalet,  issued a sounding cry about the advertising industry: African Americans were grossly underrepresented. Sixteen percent of large advertising firms had no black managers or professionals, a rate 60% higher than in the overall labor market.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>GlobalHue Named Multicultural Agency of the Decade</title>
		<link>http://dev2.blackenterprise.com/business/business-news/2009/12/15/globalhue-named-multicultural-agency-of-the-decade/</link>
		<comments>http://dev2.blackenterprise.com/business/business-news/2009/12/15/globalhue-named-multicultural-agency-of-the-decade/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 21:20:15 +0000</pubDate>
		<dc:creator>Deborah Creighton Skinner</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[GlobalHue]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=45321</guid>
		<description><![CDATA[GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency of the Decade by AdWeek.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/business/business-news/2009/12/15/globalhue-named-multicultural-agency-of-the-decade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Beef With Black Business</title>
		<link>http://dev2.blackenterprise.com/blogs/2009/07/30/my-beef-with-black-business/</link>
		<comments>http://dev2.blackenterprise.com/blogs/2009/07/30/my-beef-with-black-business/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 15:40:46 +0000</pubDate>
		<dc:creator>Zachary Raynell Rinkins</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[black media]]></category>
		<category><![CDATA[economic empowerment]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[wealth-building]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=38075</guid>
		<description><![CDATA[Our businesses leave BE and other black media hanging. When Forbes, Business Week or The Wall Street Journal overlooks our contributions, we can depend on BE to showcase them. This magazine also teaches us how economic trends affect our community. Yet, we refuse to take ownership of such a vital medium. Black businesses should be equitable ad buyers in media targeted toward black businesses and professionals, period.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/blogs/2009/07/30/my-beef-with-black-business/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Social Networking for Business Intelligence</title>
		<link>http://dev2.blackenterprise.com/entrepreneurs/2009/05/22/social-networking-for-business-intelligence/</link>
		<comments>http://dev2.blackenterprise.com/entrepreneurs/2009/05/22/social-networking-for-business-intelligence/#comments</comments>
		<pubDate>Fri, 22 May 2009 14:34:25 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=35240</guid>
		<description><![CDATA[Real estate agents use social media networks like Twitter to get into the minds of home buyers and sellers, and the National Football League has used MySpace and Facebook to learn intimate details about their potential recruits. Call it “spying,” if you will, but this type of online competitive intelligence-gathering has grown right along with the popularity of MySpace, Facebook, Twitter, LinkedIn and other social networking sites.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/entrepreneurs/2009/05/22/social-networking-for-business-intelligence/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Resistance to Changing the Status Quo</title>
		<link>http://dev2.blackenterprise.com/magazine/2009/04/01/resistance-to-changing-the-status-quo-2/</link>
		<comments>http://dev2.blackenterprise.com/magazine/2009/04/01/resistance-to-changing-the-status-quo-2/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 16:21:08 +0000</pubDate>
		<dc:creator>Kelly E. Carter</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[discrimination]]></category>
		<category><![CDATA[racial makeup]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=40531</guid>
		<description><![CDATA[While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the business community of Madison Avenue bares almost no resemblance to its immediate environment— considered one of the most culturally and ethnically diverse cities in the U.S.—according to a damning report that charges racial discrimination throughout the U.S. advertising industry, laying the groundwork for litigation.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/magazine/2009/04/01/resistance-to-changing-the-status-quo-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Ways to Attract New Customers</title>
		<link>http://dev2.blackenterprise.com/entrepreneurs/entrepreneurs-news/2009/03/03/five-ways-to-attract-new-customers/</link>
		<comments>http://dev2.blackenterprise.com/entrepreneurs/entrepreneurs-news/2009/03/03/five-ways-to-attract-new-customers/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 15:37:20 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Entrepreneurs News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=26048</guid>
		<description><![CDATA[The airlines are full, cruise ships packed, and best restaurants still only available by reservation. That means someone is spending money, albeit selectively. Yet, you say, your new client pipeline is empty and your current customers are spending less?]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/entrepreneurs/entrepreneurs-news/2009/03/03/five-ways-to-attract-new-customers/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Advertising to Black Communities</title>
		<link>http://dev2.blackenterprise.com/business/business-news/2009/01/14/advertising-to-black-communities/</link>
		<comments>http://dev2.blackenterprise.com/business/business-news/2009/01/14/advertising-to-black-communities/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 15:48:20 +0000</pubDate>
		<dc:creator>Renita Burns</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alfred C. Liggins]]></category>
		<category><![CDATA[Najoh Tita-Reid]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Radio One]]></category>
		<category><![CDATA[Steve Stoute]]></category>
		<category><![CDATA[Translation Consultation & Brand Imaging]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=22631</guid>
		<description><![CDATA[radio_one_logoHow will President-elect Barack Obama’s ascension to the highest office in the land impact the perception of African Americans?

It’s a question blacks and even Americans of other races have been grappling with since Obama first gained momentum on the campaign. trail Black advertising professionals addressed what it means for their industry and black media outlets at a panel discussion Tuesday.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/business/business-news/2009/01/14/advertising-to-black-communities/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Study Finds Racial Bias in Advertising Industry</title>
		<link>http://dev2.blackenterprise.com/diversity/diversity-news/2009/01/08/study-finds-racial-bias-in-advertising-industry/</link>
		<comments>http://dev2.blackenterprise.com/diversity/diversity-news/2009/01/08/study-finds-racial-bias-in-advertising-industry/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 16:55:32 +0000</pubDate>
		<dc:creator>Marcia Wade Talbert</dc:creator>
				<category><![CDATA[Diversity News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bendick and Egan Economic Consultants]]></category>
		<category><![CDATA[discrimination]]></category>
		<category><![CDATA[racial pay gap]]></category>
		<category><![CDATA[Research Perspectives on Race and Employment in the Advertising Industry]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=22367</guid>
		<description><![CDATA[A new study released today on the advertising industry’s history of racial bias found that, compared with the overall labor market, the racial pay gap in advertising is more than twice as large as it was 30 years ago. “Research Perspectives on Race and Employment in the Advertising Industry” measures the pay gap between whites and blacks and addresses what can be done to rectify what researchers state is a widespread problem.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/diversity/diversity-news/2009/01/08/study-finds-racial-bias-in-advertising-industry/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Obama&#039;s Advertising Strategy</title>
		<link>http://dev2.blackenterprise.com/politics/2008/10/09/obamas-advertising-strategy/</link>
		<comments>http://dev2.blackenterprise.com/politics/2008/10/09/obamas-advertising-strategy/#comments</comments>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
		<dc:creator>BLACK ENTERPRISE</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Campaign Media Analysis Group]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Evan Tracey]]></category>
		<category><![CDATA[James L. Winston]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[National Association of Black Owned Broadcasters]]></category>
		<category><![CDATA[president]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/1999/11/30/obamas-advertising-strategy/</guid>
		<description><![CDATA[African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his campaign would spend $2 million in African American media, but it was a promise that went unmet, according to media experts, and remains unforgotten by those outlets.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/politics/2008/10/09/obamas-advertising-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attack Ads Lead up to Second Presidential Debate</title>
		<link>http://dev2.blackenterprise.com/politics/politics-news/2008/10/06/attack-ads-lead-up-to-second-presidential-debate/</link>
		<comments>http://dev2.blackenterprise.com/politics/politics-news/2008/10/06/attack-ads-lead-up-to-second-presidential-debate/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 15:25:48 +0000</pubDate>
		<dc:creator>Marcia Wade Talbert</dc:creator>
				<category><![CDATA[Politics News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[debates]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[presidential election]]></category>

		<guid isPermaLink="false">http://beta.blackenterprise.com/?p=4906</guid>
		<description><![CDATA[While the presidential candidates gear up for the second debate Tuesday evening at Belmont University in Tennessee, arrows are flying from one candidate’s camp to the other in the form of speeches, e-mails, videos, and commercials that question their opponent’s judgment.
As the country dusts off debris from the most testing week on Wall Street in [...]]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/politics/politics-news/2008/10/06/attack-ads-lead-up-to-second-presidential-debate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Integrate your Website with Traditional Advertising</title>
		<link>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising/</link>
		<comments>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 14:42:50 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/?p=8320</guid>
		<description><![CDATA[One of the most popular buzz words in the advertising field right now is "integration," or the synchronization of a company's Website with the rest of its advertising mechanisms.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Obama&#039;s Advertising Strategy</title>
		<link>http://dev2.blackenterprise.com/politics/politics-news/2008/07/28/obamas-advertising-strategy-2/</link>
		<comments>http://dev2.blackenterprise.com/politics/politics-news/2008/07/28/obamas-advertising-strategy-2/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 05:30:00 +0000</pubDate>
		<dc:creator>Joyce Jones</dc:creator>
				<category><![CDATA[Politics News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[John McCain]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/07/28/obamas-advertising-strategy-2/</guid>
		<description><![CDATA[African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his campaign would spend $2 million in African American media, but it was a promise that went unmet, according to media experts, and remains unforgotten by those outlets.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/politics/politics-news/2008/07/28/obamas-advertising-strategy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just Because You Build It&#8230;</title>
		<link>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it/</link>
		<comments>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 05:25:00 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/19/just-because-you-build-it/</guid>
		<description><![CDATA[They flock to your Website in droves, looking for the latest information on a certain topic and hoping to find what they're looking for. Either they get moving on to the next stop in cyberspace or they make contact about purchasing the product or utilizing the service you're offering. Unfortunately, with so many millions of small businesses' Websites to choose from, too many of those tire kickers are taking the first road, and fewer and fewer are being converted into customers.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Business of the NBA Finals – Part 6</title>
		<link>http://dev2.blackenterprise.com/business/business-news/2008/06/11/the-business-of-the-nba-finals-%e2%80%93-part-iv/</link>
		<comments>http://dev2.blackenterprise.com/business/business-news/2008/06/11/the-business-of-the-nba-finals-%e2%80%93-part-iv/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 09:25:00 +0000</pubDate>
		<dc:creator>Alexis McCombs</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/11/the-business-of-the-nba-finals-%e2%80%93-part-iv/</guid>
		<description><![CDATA[With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to online multiplayer games and mobile content—advertisers often have difficulty reaching men ages 18–49.. But this audience flocks to marquee sports events like the NBA Finals, which, as a result, commands premium advertising rates.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/business/business-news/2008/06/11/the-business-of-the-nba-finals-%e2%80%93-part-iv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Renetta McCann Leaves CEO Post</title>
		<link>http://dev2.blackenterprise.com/careers/on-the-move/2008/06/10/renetta-mccann-leaves-ceo-post/</link>
		<comments>http://dev2.blackenterprise.com/careers/on-the-move/2008/06/10/renetta-mccann-leaves-ceo-post/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 10:25:00 +0000</pubDate>
		<dc:creator>Carolyn M. Brown</dc:creator>
				<category><![CDATA[On the Move]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Renetta McCann]]></category>
		<category><![CDATA[Starcom MediaVest]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/10/renetta-mccann-leaves-ceo-post/</guid>
		<description><![CDATA[Renetta McCann, one of the most powerful and influential black women in business and advertising, is stepping down as global CEO of Chicago-based Starcom MediaVest Group, one of the world's top five media agencies. McCann, 51, will take a yearlong sabbatical starting January 2009, citing personal reasons for her departure.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/careers/on-the-move/2008/06/10/renetta-mccann-leaves-ceo-post/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Business of the NBA Finals—Part 3</title>
		<link>http://dev2.blackenterprise.com/business/business-news/2008/06/09/the-business-of-the-nba-finals%e2%80%94part-3/</link>
		<comments>http://dev2.blackenterprise.com/business/business-news/2008/06/09/the-business-of-the-nba-finals%e2%80%94part-3/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 01:20:00 +0000</pubDate>
		<dc:creator>Alexis McCombs</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/09/the-business-of-the-nba-finals%e2%80%94part-3/</guid>
		<description><![CDATA[Television networks search the high seas to find programming that will appeal to a large concentration of the coveted male audience. Doing so can bring fortune in the form of revenue from corporate advertisers.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/business/business-news/2008/06/09/the-business-of-the-nba-finals%e2%80%94part-3/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Business of the NBA Finals – Part 2</title>
		<link>http://dev2.blackenterprise.com/business/business-news/2008/06/06/the-business-of-the-nba-finals-%e2%80%93-part-two/</link>
		<comments>http://dev2.blackenterprise.com/business/business-news/2008/06/06/the-business-of-the-nba-finals-%e2%80%93-part-two/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 02:00:00 +0000</pubDate>
		<dc:creator>Alexis McCombs</dc:creator>
				<category><![CDATA[Business News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/06/the-business-of-the-nba-finals-%e2%80%93-part-two/</guid>
		<description><![CDATA[Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games he officiated and the league saw its lowest-rated Finals ever. Forced to deal with difficult issues and a tainted reputation, NBA officials exercised damage control through the media, as much was on the line for the brand that reportedly generates more than $3 billion in annual revenue.]]></description>
		<wfw:commentRss>http://dev2.blackenterprise.com/business/business-news/2008/06/06/the-business-of-the-nba-finals-%e2%80%93-part-two/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An American Airlines Departure for GlobalHue</title>
		<link>http://dev2.blackenterprise.com/b-e-100s-rename-test/be100s-news/2008/03/18/an-american-airlines-departure-for-globalhue/</link>
		<comments>http://dev2.blackenterprise.com/b-e-100s-rename-test/be100s-news/2008/03/18/an-american-airlines-departure-for-globalhue/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 20:15:00 +0000</pubDate>
		<dc:creator>Cliff Hocker</dc:creator>
				<category><![CDATA[B.E. 100s News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[American Airlines]]></category>
		<category><![CDATA[GlobalHue]]></category>

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		<description><![CDATA[The nation’s largest multicultural advertising agency has walked away from its longstanding relationship with the world’s largest airline. GlobalHue has “resigned” from doing advertising work for American Airlines.]]></description>
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