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Posts Tagged ‘marketing’

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Dare to Take a Chance

Written on 16 Oct, 2009 at 10:08 in Entrepreneurs | viewed Viewed 630 times times | 5 Comments
Dare to Take a Chance

One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way to gain exposure for his brand.... (Continue reading)

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Don’t be Afraid–Twitter Won’t Bite

Written on 9 Oct, 2009 at 17:53 in Blogs | viewed Viewed 251 times times | 1 Comment
Don't be Afraid--Twitter Won't Bite

There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst of darkness, propositioning you to join its alliance. But the gushing saliva, malodorous breath, and scaly skin frighten you, prompting you to flee shrieking in... (Continue reading)

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Knockout Branding Techniques

Written on 1 Oct, 2009 at 14:13 in Magazine | viewed Viewed 141 times times | 0 Comments
Knockout Branding Techniques

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up his gloves, Foreman has established himself as a Knockout Entrepreneur (also the title of his new book; Thomas Nelson; $22.99). “I use the old shotgun... (Continue reading)

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Making the Right Moves on the Net

Written on 27 Aug, 2009 at 16:02 in Entrepreneurs | viewed Viewed 1,042 times times | 1 Comment
Making the Right Moves on the Net

When Candi Carter launched a line of educational DVDs for children in March, she had to confront a lack of cash. “We didn’t have a multimillion dollar budget,” Carter says. So instead of paying for advertising, the 40-year-old mom and television... (Continue reading)

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The Small Business Check-up

Written on 26 Aug, 2009 at 11:58 in Entrepreneurs | viewed Viewed 825 times times | 1 Comment
The Small Business Check-up

Once entrepreneurs successfully surmount the difficult process of building startup capital and writing out a business plan, many believe that their company has the straightaway to success. If a roadblock appears, they seem to think it came out of nowhere,... (Continue reading)

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The Do’s and Don’ts of Public Relations

Written on 4 Aug, 2009 at 10:53 in Entrepreneurs | viewed Viewed 2,656 times times | 1 Comment
The Do’s and Don’ts of Public Relations

In today’s difficult economic climate, hiring the right representation for your business can be the difference between boosting clientele and sales or losing out on opportunities and revenue to the competition.... (Continue reading)

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Making Concessions For Customers

Written on 24 Jun, 2009 at 10:27 in Entrepreneurs | viewed Viewed 1,633 times times | 1 Comment
Making Concessions For Customers

As business owners struggle with today’s economic reality that many customers can’t or won’t pay as much for products and services, some are finding creative ways to keep customers loyal and get them spending again. Letting customers know that you’re... (Continue reading)

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Web Resources for Teenpreneurs

Written on 17 Jun, 2009 at 16:26 in Blogs | viewed Viewed 1,098 times times | 0 Comments
Web Resources for Teenpreneurs

While attending the 100 Black Men of America’s 23rd Annual Conference in New York last week, I overheard Alvin Hartley speaking to several young men about using their knowledge of the Web to create a business. “Young people are so... (Continue reading)

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Going Micro

Written on 15 Jun, 2009 at 10:28 in Entrepreneurs | viewed Viewed 1,184 times times | 0 Comments
Going Micro

Many companies use a broad brush when it comes to the Internet, opting to create a single, main Web site where customers can find “everything and anything” about a firm’s products and services.... (Continue reading)

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Riley/B.E. Connection

Written on 13 Apr, 2009 at 1:00 in Entrepreneurs Conference | viewed Viewed 351 times times | 1 Comment

Tricialee Riley is no stranger to BLACK ENTERPRISE. The Brooklyn-based entrepreneur has been featured twice in the publication. In November 2007, she shared the secrets to her business’ success as it pertains to marketing in the “Small Business Success Guide:... (Continue reading)

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