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Savvy Solutions: Jumping Into the Toy Industry
Written on 1 Mar, 2010 at 15:47 in Magazine | viewed 13 times | 0 Comments
I have created a board game. I’ve gone to a variety of toy and board game companies to market it. Who can I turn to, to see if my idea is something in which a company would be interested?... (Continue reading)
Savvy Solutions: Social Media Marketing 101
Written on 23 Feb, 2010 at 15:35 in Entrepreneurs Tools & Resources, Small Business | viewed 426 times | 2 Comments
To promote my character entertainment business I use a Website and MySpace account, and I frequently hand out fliers. Unfortunately, I’m having difficulty attracting customers. What am I doing wrong, or not doing at all?... (Continue reading)
Team Player
Written on 23 Feb, 2010 at 14:45 in Magazine, Magazine Features, Women of Power Articles | viewed 204 times | 2 Comments
Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives. ... (Continue reading)
Is Your Brand Bold, Beautiful, & Determined?
Written on 19 Feb, 2010 at 17:29 in Blogs, Start-Up, Women of Power Articles | viewed 1,129 times | 24 Comments
How do you create the perfect brand - in life and in business? Branding is simply a consistent feeling, image, and experience desired from a product conveyed to the general public. Basically, you - the entrepreneur - are the brand.... (Continue reading)
Savvy Solutions: How to Get Paid as a Consultant
I presented a marketing proposal to a company where I formerly interned. We are into our third meeting and I’ve helped them develop a number of initiatives and ideas to pursue, so far, free of charge. How do I bill... (Continue reading)
Building Security for Business Success
Written on 1 Feb, 2010 at 14:47 in BE Next, Management, Small Business, Start-Up | viewed 396 times | 2 Comments
Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at her kitchen table to a full-service firm employing 185 security officers, technicians, and managers.... (Continue reading)
The Boomerang Effect
Written on 1 Feb, 2010 at 13:57 in Magazine | viewed 153 times | 0 Comments
Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet, issued a sounding cry about the advertising industry: African Americans were grossly underrepresented. Sixteen percent of large advertising firms had no black managers or... (Continue reading)
Pep Talk: Marketing an Independent Film
Written on 1 Jan, 2010 at 14:49 in Magazine | viewed 18 times | 0 Comments
I recently directed and produced a short film. I have entered it into several independent film festival contests and also posted it on several social media sites to no avail. I have been soliciting agents for this piece along with... (Continue reading)
Reinvent Your Business
Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services and Training succumb to the 2001 recession, but they regrouped to form BCT Partners, a management, policy, and technology consulting firm that made nearly $2... (Continue reading)
GlobalHue Named Multicultural Agency of the Decade
Written on 15 Dec, 2009 at 17:20 in Business News | viewed 1,014 times | 0 Comments
GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency of the Decade by AdWeek.... (Continue reading)
