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Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal
Written on 15 Dec, 2009 at 16:31 in Business News | viewed 649 times | 2 Comments
Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity controversy surrounding Tiger Woods influence the products they buy. ... (Continue reading)
Tweak Your Social Media Strategy
Written on 15 Dec, 2009 at 16:29 in Small Business | viewed 648 times | 0 Comments
For business owners hoping to cash in on social media, consistency is the key. “Think of a leaky kitchen faucet that drips slowly and consistently,” says Jamila White, the E-Commerce Diva. “It’s so powerful that over time it can wear... (Continue reading)
Location, Location, Location
Written on 10 Dec, 2009 at 16:45 in Small Business | viewed 1,278 times | 0 Comments
Finding the right location for your small business may seem as simple as finding a place you can afford. Whether it’s a kiosk, storefront, mall store, high-profile flagship, or suburban stand-alone, not every location is suitable for every business. But... (Continue reading)
Carrying the Load Together
Written on 8 Dec, 2009 at 18:16 in Small Business | viewed 462 times | 0 Comments
During periods of economic uncertainty, people tend to find ways to band together and minimize their fixed costs. Cooperative purchasing is like carpooling for small businesses. When you combine purchasing power with other businesses that have similar economic interests you... (Continue reading)
Transforming Web Traffic into Foot Traffic
Written on 7 Dec, 2009 at 15:15 in Small Business | viewed 586 times | 2 Comments
It’s the holy grail for bricks-and-mortar businesses with a Web presence: The online prospect who checked out your Website comes into your physical location for a closer look at your products and services. The time and money invested in Web... (Continue reading)
Multiple Rights Deals Changing How Record Labels Make Money
Written on 4 Dec, 2009 at 16:15 in News | viewed 931 times | 2 Comments
A burgeoning business model is changing the way record labels do business and forcing musicians to transition from artist to brand – quickly. As album sales hit record lows and revenue plunges, the recording industry has sought a new means... (Continue reading)
Social Networkers for Hire
Written on 1 Dec, 2009 at 14:09 in Careers | viewed 759 times | 2 Comments
The last thing Aliya S. King expected to find in her inbox back in May was a Craigslist posting asking for a social media Web strategist for ICED Media, an online marketing and research company based in New York City.... (Continue reading)
Social Networkers for Hire
Written on 1 Dec, 2009 at 12:14 in Magazine | viewed 224 times | 0 Comments
The last thing Aliya S. King expected to find in her inbox back in May was a Craigslist posting asking for a social media Web strategist for ICED Media, an online marketing and research company based in New York City.... (Continue reading)
From Blogging to Business
Written on 30 Nov, 2009 at 17:06 in Small Business, Women of Power Articles | viewed 1,605 times | 4 Comments
For Angela Benton, a layoff two years ago gave her the opportunity to explore a new pastime that quickly blossomed into a thriving career. Noticing a void in the blogosphere, Benton started Black Web 2.0, a site that analyzes emerging... (Continue reading)
Pop-Up Stores Provide Lucrative Alternative For Small Businesses
Written on 12 Nov, 2009 at 10:37 in Small Business | viewed 1,010 times | 1 Comment
Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts, simultaneously boosting their brand and bottom line. The stores can last anywhere from a few days to a few months. And with the U.S. retail... (Continue reading)
