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Shaking Things Up
Written on 9 Nov, 2009 at 12:19 in Small Business | viewed 675 times | 1 Comment
With the economic downturn persisting and companies continuing to tighten their belts, it seems that now would be the worst time to put effort and money into exploring new markets and niches. Quite the contrary.... (Continue reading)
Five Ways to Reach Mature Consumers
Written on 2 Nov, 2009 at 11:16 in Small Business | viewed 1,140 times | 2 Comments
Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies... (Continue reading)
Image Innovator
Unlike the many entrepreneurs who learn the ropes by working full time in their field before striking out on their own, Miatta David, the 33-year-old founder of New York-based public relations and event planning firm MVD Inc. (www.mvdinc.us) honed her... (Continue reading)
Ready, Set, Grow
We all know that entrepreneurs rock to the beat of a different drummer. That’s how most got through this hard-hitting year. As the economy goes into recovery, some business owners are looking to turn the volume up on their efforts,... (Continue reading)
Dare to Take a Chance
Written on 16 Oct, 2009 at 10:08 in Small Business | viewed 972 times | 8 Comments
One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way to gain exposure for his brand.... (Continue reading)
Don’t be Afraid–Twitter Won’t Bite
There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst of darkness, propositioning you to join its alliance. But the gushing saliva, malodorous breath, and scaly skin frighten you, prompting you to flee shrieking in... (Continue reading)
Knockout Branding Techniques
Written on 1 Oct, 2009 at 14:13 in Magazine | viewed 278 times | 0 Comments
George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up his gloves, Foreman has established himself as a Knockout Entrepreneur (also the title of his new book; Thomas Nelson; $22.99). “I use the old shotgun... (Continue reading)
Making the Right Moves on the Net
Written on 27 Aug, 2009 at 16:02 in Small Business | viewed 1,257 times | 1 Comment
When Candi Carter launched a line of educational DVDs for children in March, she had to confront a lack of cash. “We didn’t have a multimillion dollar budget,” Carter says. So instead of paying for advertising, the 40-year-old mom and television... (Continue reading)
The Small Business Check-up
Written on 26 Aug, 2009 at 11:58 in Small Business | viewed 937 times | 1 Comment
Once entrepreneurs successfully surmount the difficult process of building startup capital and writing out a business plan, many believe that their company has the straightaway to success. If a roadblock appears, they seem to think it came out of nowhere,... (Continue reading)
The Do’s and Don’ts of Public Relations
Written on 4 Aug, 2009 at 10:53 in Small Business, Women of Power Articles | viewed 3,065 times | 1 Comment
In today’s difficult economic climate, hiring the right representation for your business can be the difference between boosting clientele and sales or losing out on opportunities and revenue to the competition.... (Continue reading)
